Fearlessly Hue® Privacy Policy

Effective date: August 26, 2026

Fearlessly Hue® ("Fearlessly Hue," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit FearlesslyHue.com, purchase our products, contact us, subscribe to our communications, or otherwise interact with our online store and related services (collectively, the "Services").

Our store is hosted by Shopify. Shopify provides the ecommerce platform that enables us to offer the Services to you. This Privacy Policy describes Fearlessly Hue's practices. Shopify also processes certain personal information as described in Shopify's own privacy notices.

By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.

• Order and transaction information, such as products viewed or purchased, order history, returns, exchanges, discounts, gift messages, and payment status. Payment card information is generally processed by Shopify and its payment providers rather than stored directly by us.

• Account information, such as your username, password, saved addresses, preferences, and other information associated with a customer account.

• Communications, including information you provide through contact forms, customer-service requests, reviews, surveys, social media, or other correspondence.

• Marketing preferences, including whether you have chosen to receive email or text communications and how you interact with those messages.

• Device and usage information, such as your IP address, browser type, device identifiers, operating system, pages viewed, links clicked, referring website, and dates and times of visits.

• Approximate location information, which may be inferred from your IP address or provided for shipping, fraud prevention, tax calculation, or store localization.

• Information from third parties, including Shopify, payment processors, shipping and fulfillment providers, analytics providers, marketing platforms, social media platforms, and other service providers or business partners.

You may choose not to provide certain information, but doing so may prevent us from completing an order or providing some features of the Services.

2. How We Collect Personal Information

We collect personal information:

• directly from you when you place an order, create an account, subscribe, complete a form, contact us, or otherwise provide information;

• automatically through cookies, pixels, tags, log files, and similar technologies when you use the Services; and

• from service providers and other third parties that support our store, payments, fulfillment, analytics, security, customer service, and marketing.

3. How We Use Personal Information

We may use personal information to:

• provide, operate, personalize, and improve the Services;

• process payments and fulfill, ship, track, return, or exchange orders;

• create and manage customer accounts;

• communicate with you about orders, products, customer service, and policy updates;

• send marketing communications when permitted by law and according to your preferences;

• measure website performance and understand how visitors use the Services;

• personalize content, product recommendations, and advertising where permitted;

• detect, investigate, and prevent fraud, malicious activity, security incidents, and violations of our terms;

• comply with legal, tax, accounting, regulatory, and contractual obligations;

• establish, exercise, or defend legal claims; and

• protect the rights, property, safety, and integrity of Fearlessly Hue, our customers, Shopify, and others.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, software development kits, and similar technologies to operate the store, remember your preferences, understand site performance, prevent fraud, and, where enabled, personalize content or advertising.

You can control certain cookies through our cookie banner or privacy settings, when available, and through your browser settings. Blocking cookies may affect the operation of some features. Where required by law, we request consent before using nonessential cookies.

Some browsers or devices allow you to send an opt-out preference signal, such as Global Privacy Control. Where required by applicable law, we process recognized signals as a request to opt out of the sale or sharing of personal information or its use for targeted advertising for that browser or device.

5. How We Disclose Personal Information

We may disclose personal information to:

• Shopify, which hosts and supports our online store and processes information needed to provide Shopify services;

• service providers, such as payment processors, shipping carriers, print-on-demand and fulfillment partners, cloud hosting providers, customer-service tools, email and marketing providers, analytics providers, and fraud-prevention services;

• business and marketing partners, when you request a service, interact with an integrated feature, or when permitted by law for analytics or advertising;

• professional advisers, such as attorneys, accountants, insurers, and auditors;

• government authorities or other parties, when we believe disclosure is required by law or necessary to protect rights, safety, property, or the Services; and

• parties to a business transaction, such as a merger, financing, acquisition, reorganization, bankruptcy, or sale of all or part of our business.

We do not disclose personal information to third parties for their own purposes except as described in this Privacy Policy, at your direction, or with your consent. We do not knowingly sell personal information for money. Certain analytics or advertising activities may be considered "selling," "sharing," or "targeted advertising" under some U.S. state privacy laws. Where those laws apply, you may opt out as described below.

6. Shopify and Other Third-Party Services

Because our store is powered by Shopify, Shopify collects and processes certain personal information about store visitors and customers. You can learn more in Shopify's Consumer Privacy Policy.

The Services may contain links to websites, applications, or services operated by others. Their privacy and security practices are governed by their own policies. We are not responsible for the privacy practices or content of third-party services.

7. Marketing Communications

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the message or contacting us. If we offer text-message marketing, you may opt out by following the instructions in the message. Even after opting out of marketing, you may still receive nonmarketing communications concerning your orders, account, or our ongoing business relationship.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, maintain our business and transaction records, comply with legal and tax obligations, resolve disputes, enforce agreements, and protect against fraud and abuse. Retention periods vary depending on the type of information, why we collected it, and applicable legal requirements.

9. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no website, transmission, or storage system is completely secure, and we cannot guarantee absolute security. Please protect your account credentials and notify us if you believe your account or personal information has been compromised.

10. Children's Privacy

Fearlessly Hue creates products that celebrate children, but our website and online store are intended for adults, including parents, guardians, educators, and gift purchasers. The Services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

If you are a parent or guardian and believe a child under 13 has provided personal information to us without appropriate consent, please contact us. We will take reasonable steps to review and delete the information when required. Adults should not submit a child's full name, contact information, photograph, or other identifying information through reviews, forms, or messages unless they have the authority and consent necessary to do so.

11. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights, subject to legal exceptions:

• request access to or confirmation of the personal information we process about you;

• request correction of inaccurate personal information;

• request deletion of personal information;

• obtain a portable copy of certain personal information;

• opt out of the sale or sharing of personal information or its use for targeted advertising;

• limit certain uses of sensitive personal information, if applicable;

• withdraw consent where processing is based on consent;

• object to or request restriction of certain processing; and

• appeal our decision concerning a privacy request.

To exercise a right, contact us using the information below or use the privacy choices or data-sharing opt-out link displayed on our website, if available. We may need to verify your identity before completing a request. You may use an authorized agent where permitted by law, but we may require proof of the agent's authority and verification of your identity.

We will not discriminate against you for exercising applicable privacy rights. If we deny your request, you may appeal by replying to our decision or contacting us with the subject line "Privacy Appeal."

12. International Visitors

We and our service providers may process and store personal information outside your state, province, or country, including in the United States and Canada. Those locations may have data-protection laws different from the laws where you live. Where required, appropriate safeguards are used for cross-border transfers.

If you are located in the European Economic Area, United Kingdom, or Switzerland, our legal bases for processing may include performing a contract with you, complying with legal obligations, pursuing legitimate interests that are not overridden by your rights, and obtaining your consent. You may also have the right to lodge a complaint with your local data-protection authority.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal obligations, or business operations. The revised policy will be posted on this page with an updated effective date. Where required by law, we will provide additional notice or obtain consent.

14. Contact Us

For questions about this Privacy Policy or to exercise a privacy right, contact:

Fearlessly Hue®
Email: Info@fearlesslyhue.com

If applicable law gives you the right to appeal a decision concerning your privacy request, you may submit your appeal using the contact information above and include "Privacy Appeal" in the subject line.