Our Story

Fearlessly Hue®. Fearlessly You.

Fearlessly Hue® was born from a paintbrush, a prayer, and a promise — to make sure Black and Brown children see themselves not only in art, but as art. As worthy, radiant, limitless, and full of color.

Founded by visual artist and author Dana Todd Pope, Fearlessly Hue® is more than a brand. It’s a movement rooted in identity, confidence, and culture — using joyful imagery, meaningful color, and storytelling to affirm kids of color in a world that often overlooks them.

We believe that representation is revolutionary. That color isn’t just aesthetic — it carries feeling, history, and voice. And that every child deserves to see themselves reflected beautifully, powerfully, and boldly.

Through illustrated products, weekly creative drops, digital activity packs, and public murals, Fearlessly Hue® helps families celebrate identity while sparking joy and imagination.

Because when children are surrounded by love, lifted by art, and reminded of their magic, they grow into something unstoppable.

Color. Confidence. Culture.
Fearlessly Hue®. Fearlessly You.